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We help you understand your customers and build digital experiences that deliver both commercial outcomes and positive impact on your customers’ lives.

Design that works

We adopt a user-centred, evidence-based design approach – engaging and closely collaborating with your team and your customers throughout the process.

Based in London and founded and fronted by Mara Protano, design researcher & UX practitioner with over 10 years’ experience in the industry, we have brought tangible results to many private and public organisations in UK and abroad – e.g. +46% conversion rate with the redesign of TV subscription landing pages, +36% conversion rate with the redesign of an online booking system.

Our solid background in Sociology and Human-Computer Interaction means we know how to observe human behaviour and we understand the decision-making process and the cognitive biases affecting it. So you know you are in good hands.

How we can help

Formative & evaluative research

Uncovering customers’ context, attitudes, needs, goals, behaviour and painpoints – at the start of a transformation programme, during the design process and throughout the life of a product or service. That includes:

  • Stakeholder, customer, expert interviews
  • In-lab and remote research
  • Guerrilla research
  • Ethnography
  • Diary studies
  • Quantitative surveys
  • Customer journeys
  • Personas
  • UX and usability testing
  • Quantitative surveys
  • Desk-based data analysis

UX & Service design

From generating a vision of the future customer experience to executing it, through an iterative design process driven by both business and customer input. That includes:

  • Future customer journey
  • Experience principles
  • Collaborative workshops
  • Conceptual design
  • Low-fidelity wireframing

Expert and unbiased advice & support

Leveraging on years of experience in the UX industry to provide unbiased, actionable advice and support. That includes:

  • Expert review
  • Competitor analysis


Our clients

Sainsbury’s, Ministry of Justice, ACAS (Advisory, Conciliation and Arbitration Service) and RS Components are among our recent clients – but our experience spans across financial services, insurance, e-commerce, travel, telecoms, broadcasting and the public sector.

Most of our past projects are confidential but we’d love to tell you about the process and approach we adopted, the rationale behind that and the results achieved. Get in touch.

Contact us

We are based in London but love to travel.

Contact us to find more about our work or discuss project or challenge at: info@evidenza.co.uk

LinkedIn: Evidenza + Mara Protano

Evidenza Limited is a company registered in England and Wales. Company number: 10523444. VAT number: 258 0569 81. Registered address: c/o Intouch Accounting, Everdene House, Deansleigh Road, Bournemouth, Dorset, BH7 7D, UK.