We are Evidenza.

We help businesses create digital products that meet both commercial objectives and customer needs.

We engage in conversation with your business and your customers to understand their goals and needs – then use the insights generated to drive and inform your product decisions. We do this with an inquisitive mind, a collaborative approach and a commitment to championing the customer throughout.

We have helped build and improve successful digital products affecting the lives of millions of customers. Sainsbury’s, Ministry of Justice, ACAS, IRIS Software and RS Components are among our recent clients.

Our founder and lead consultant Mara Protano has over 12 years’ experience in design research and user experience and a background in Sociology and Human-Computer Interaction. Her experience is international and spans across sectors – including financial services, e-commerce, travel, telecoms, broadcasting and the public sector.

Our services

Formative & evaluative research

Uncovering customers’ context, attitudes, needs, goals, behaviour and painpoints – at the start of a transformation programme, during the design process and throughout the life of a product or service:

  • In-lab and remote research
  • Ethnographic research (e.g. contextual inquiry, diary studies)
  • Stakeholder and customer interviews
  • Personas and customer journey mapping
  • User experience (UX) testing and usability testing
  • Quantitative surveys
  • Desk-based data analysis

UX & service design

From generating a vision of the future customer experience to executing it, through an iterative design process driven by both business and customer input:

  • Ideal customer journey
  • Experience principles
  • Collaborative workshops
  • Conceptual design
  • Low-fidelity wireframing

Expert advice & support

Leveraging on years of experience in the UX industry to provide unbiased, actionable advice and support:

  • Expert review
  • Competitor analysis
  • One-hour or two-hour, ad-hoc advisory sessions covering service design, product design, research and UX


Evidenza Limited is a company registered in England and Wales. Company number: 1 0 5 2 3 4 4 4.
Registered address: c/o Intouch Accounting, Everdene House, Deansleigh Road, Bournemouth, Dorset, BH7 7D, UK.